Bringing together the world’s
largest communities of
Black Female Founders to one of LatAms fastest growing entrepreneurship ecosystems through a curated experience of innovation, culture, and networking.

The Experience:

June 12-14, 2025

  • Kick-Off Event

    Friday, 6-10 PM

    Connect with fellow women founders, esteemed VIP guests, and LatAm ecosystem builders at the elegant Soho House. A thoughtfully curated guest list awaits in this chic venue, marking a memorable kickoff for Herstory

  • The Big PitcHer

    Saturday, 9AM - 9PM

    Mexico's first-ever demo day for women approaches its 4th year! With inspiring speakers and distinguished guests, this empowering event is set to attract over 500-700 attendees including but not limited to VC funds, angel syndicates, founders, and other ecosystem builders. HerStory guests will have VIP access, giving them access to the pitch competition, product exhibition, and workshops.

  • Beauty Brunch

    Sunday, 9 AM-12 PM

    Attendees will experience new product innovations through expert demonstrations, while local beauty founders share insights on the beauty industry's evolution. Guests will enjoy brunch inspired by traditional Mexican flavors.

  • Xochimilco Mixer

    Sunday, 2 PM - 6 PM

    A must-have experience in Mexico City is to take a ride on the trajineras of Xochimilco. Enjoy curated drinks from local mezcal producers while listening to lively mariachi music, and rapidly making new connections

The First and Largest Demo Day for Women in Mexico

This event brings together some of the LatAms largest ecosystem players for a full-day celebration of women and innovation. Whether operating a booming traditional business, or a tech-forward start-up, all women founders are all welcome to participate and take advantage of this one-of-a-kind networking opportunity.

  • Happy Hour Kickoff Event

  • VIP Access to Demo Day

  • Beauty Brunch

  • Round-Trip Shuttle Service to Xochimilco Speed Networking

  • Xochimilco Speed Networking Event

  • Gift Bags & Paraphenelia

  • Mexico City Trip Planning Guide

  • Directory of Participants for Pre-Event Networking and/or Travel Buddy Planning

  • Dedicated Travel Support Chat line

 FAQs

  • This event is for women who are interested in connecting with and exploring LatAm’s start-up ecosystem.

  • Yes, please apply here by March 31st to be considered.

  • Accommodations are not included. Upon purchase, participants will be provided with a travel guide which includes lodging recommendations in the Roma/Condesa area.

  • To take full advantage of the events, we would recommend arriving a few days early or leave a few days late to take advantage of Mexico City sightseeing.

  • We recommend flying into Mexico City International Airport Benito Juárez (MEX).

  • 3 weeks before the event, a directory of participants will be released.

  • All events are easily accessible by uber. If you are staying in the Roma/Condesa area, ubers should range between ($10-15 USD). If you are feeling adventurous, you are also welcome to take CDMX’s very efficient public transport at ~ $0.50 per ride.

    Shuttle Service will be provided from Beauty Brunch to Xochimilco Speeddating, and back to Roma/Condesa